How To Use An Autoresponder To “Automate” Your Marketing

If you’re serious about marketing online, then using autoresponders is a great way of automating some of your marketing.  Autoresponders have become the premiere tool for many marketers to follow-up with leads and broadcast information in an efficient manner.  While there are many autoresponder services in the market today, the basic concept is that you can “load” emails into your campaign that will be automatically sent out at pre-determined intervals to your prospects.  This not only automates much of the follow-up process, but also allows you to continuously send content and information to your prospects that you want to share with them.

Here’s a short list of some tasks that your autoresponder can do for you:

1.  Follow-Up Easily With Your Leads – One of the most important activities you can do to build your business is to follow-up with potential customers and recruits (ex. leads).  This “on-going” follow-up helps to increase conversion as most people need several exposures before they join your business or buy your product.  A good autoresponder allows you to not only automate a good deal of the follow-up process, but also allows you to introduce other products to your prospects.

2.  Build Relationships With Your Leads – Smart marketers, not only utilize autoresponders to follow-up with prospects, but also to build relationships with their leads.  By providing useful information, you not only build relationships with your prospects but also establish a value-gap.  One thing that I personally do in most of my email campaigns is invite people to connect with me on Facebook so we can engage in the relationship-building process.

3.  Provide Autoresponder Courses – Autoresponder courses have become a great way for marketers to give information out at pre-set intervals to their prospects.  These courses can be in the form of text or video.

Important Things to Look for When Choosing a Quality Autoresponder Service:

1.  Unlimited Text Length
2.  Unlimited Updating That Is FREE
3.  The Ability To Personalize Your Emails
4.  Follow Ups That Are Automatic
5.  The Ability To Track Your Ads
6.  Notifications If People Request More Information

While there are many “basic” autoresponder services you can get that send out ONLY one email to your prospects when they opt-in, I would encourage you to consider an “advanced” autoresponder that will allow you to send multiple messages over an extended period of time.  Two quality autoresponder services that many marketers use are Aweber and GetResponse.

In closing, while autoresponders won’t totally automate your marketing (there’s nothing that’s 100% automated), when used properly, they’ll save you an enormous amount of time and free you up to do activities that need your personal attention… like getting on the phone and signing up new reps and customers!

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