If you’re on my blog right now, chances are you’re scouring the Internet looking for any information that will help you build your network marketing business…
And if you’re serious about building your network marketing business, then sponsoring more reps into your team is something you probably work on everyday…
With that said, it’s my opinion that the vast majority of new network marketers (and even seasoned ones) go about sponsoring in a very ineffective manner. Typically, they’ll “verbally vomit” all over their prospects. In other words, they try to explain EVERYTHING they know about their company all at once. The background of the Founders. The vision for the future. The science behind the products. The compensation plan. The promotion system the company uses. EVERYTHING.
Why do marketers do this?
Well, for one, they are genuinely excited about their company and opportunity. Secondly, I believe that they think that if they can just keep talking, they won’t have to answer any questions the prospect may think of.
The problem with this is they are doing all the talking. And while this isn’t necessarily a bad thing altogether… it almost always produces ineffective results.
So what should you do to sponsor more reps into your business?
In my opinion, EXPLAINING your business is not what you should spend a lot of time doing. Instead, you should spend your time INVITING…
Inviting to what?
To where they can get all the information from someone other than you… like a conference call, webinar, video, live event, etc.
In this short-and-to-the-point post, I’ll cover two reasons why EXPLAINING your business is something you should stop doing:
#1. It Scares People Off – When you’re talking to someone about your network marketing business, two of the thoughts that are going on in your prospect’s mind are “Can I Do This?” and “Is This Simple?”.
By going into an extremely detailed explanation of your company’s history, product line and compensation plan details, you’re planting a seed in your prospect’s mind that they CAN’T DO IT and IT’S NOT SIMPLE.
Now I’m not saying that you shouldn’t be able to explain your business. But what I am saying is to keep it simple. Just get good at INVITING your prospect to the next event or presentation. By simply doing this, your showing your prospect that you’re building your business doing something they (or anybody for that matter) can do… INVITING. If your prospect is thinking, “Wow, this is simple enough…”, you’ve removed a good portion of their objections.
All you have to do now is ask questions. They’ll tell you exactly what you need to say to get them in your business.
#2. It’s Not Something Your Team Can Easily Duplicate – Personally, I think it’s easier to teach a new rep how to invite someone to the next sizzle call or webinar, than it is to teach them how to explain everything. Explaining everything requires selling skills and a persuasive personality… both of which most new reps don’t have.
But INVITING is something they’ve probably done thousands of time in their life. Chances are, they’ve invited people over for a party before, they’ve invited someone to lunch before, they’ve invited someone to watch a movie before, etc. Remember, not everyone can sell… but everyone can INVITE!
So there you have it…
If you want to start accelerating your recruiting, keep the process simple and duplicatable… And get in the INVITING business.
See ya on the next post,
P.S. If you’re looking to build your home business online and you’re trying to get more leads, YOU’VE GOTTA SEE THIS