If you have been marketing online for any period of time, then chances are you have probably come across the term ‘Attraction Marketing‘. In fact, you might already be leveraging ‘Attraction Marketing’, in one form or another.
In this short post, I’ll give you 3 simple pointers you can use immediately, that will help you attract high quality people to you like a magnet.
Before I go into some quick pointers for you, it’s critical that I spend a moment going into what ‘Attraction Marketing’ is, just in case you’ve never heard of it.
While this is obviously an extremely basic explanation of it, ‘Attraction Marketing‘ is basically the idea that you can attract people, or prospects, to you instead of chasing people.
Now, you’re probably wondering if this can really be done…
The answer is YES… it can be done. And some of the top online marketers are generating 50-200+ leads a day for their MLM business WITHOUT chasing or begging people to look at what they do.
It’s also important to note that ‘Attraction Marketing’ usually isn’t done if you’re pitching your primary business opportunity on the front-end. Shoving your business down people’s throats, especially if they initially did not ask for information, is a guaranteed way to push people away, not attract them. Typically, you’ll leverage a funded proposal, then share your business opportunity on the back-end AFTER a relationship is established and you’ve provided value.
If you’re wondering WHY this works or HOW this works, I’ll go into it a little later. For now, let me cover 3 quick tips you can use in your marketing to use ‘Attraction Marketing’ to get a ton more leads.
First, you need to make sure you’re providing VALUE to the market place. Give of your knowledge freely, so you can directly, or indirectly, help other people (specifically, other marketers). The more value you give away, the more attractive you will be. Also, the more value you provide, the more you will position yourself as an expert and leader.
This goes against what most people are taught…
Most people do everything in their power to keep their knowledge to themselves. They’re afraid that if they give away what they know, that they will decrease their value in the market place. It doesn’t work that way. Fortunately for you, you can position yourself ahead of your competition and brand yourself as a leader, if you’re constantly providing value and training to the market place.
Second, allow your personality to come through. The beauty of ‘Attraction Marketing‘ is that you are looking to attract people who can relate to you. The best way to do that is to be yourself. How can you possibly attract people when you’re not being yourself? Believe me, no matter what your personality type is, there are good quality people out there that will relate to you and want to connect with you.
Third, make sure you tell ‘Your Story’. The one thing that is 100% unique about you is ‘Your Story’. Again, by telling your story, you will find people who will relate to you and, in most cases, they’ll reach out and connect with you.
Now, you might be thinking, “Who will want to hear my story? I’ve failed over and over again in this industry…” Well, how many tens of thousands of people do you think have failed a couple of times in this industry? All those people will instantly feel a connection with you and potentially will reach out to you.
Understand, that this is a basic post on ‘Attraction Marketing’. But even if you have a basic understanding of ‘Attraction Marketing’, you will still stand out from all the people who are pitching and spamming everyone online.
Once you’ve applied these concepts to your marketing, you will start to generate leads like a magnet.
This is exactly what happened to me. Three years ago, I was desperately searching the Internet for ways to build my business and ways to find more prospects. Thank goodness I stumbled onto this 29-minute video that changed the whole way I looked at marketing.
If you have any questions, feel free to touch base with me on Facebook. You can shoot me a direct message there and I’ll make sure I reply back.
To Your Success,
P.S. A HUGE part of branding yourself is having your own blog. Want to see how you can get one that’s already set up and configured for SEO… for only a measly $25 a month?