The network marketing industry is an incredible Industry. It’s an Industry that gives the average person a real opportunity to go into business for themselves, but not by themselves. It’s also the very best example of an “equal opportunity” situation because companies pay on production. In other words, if you’re producing you’re going to get paid… regardless of your race, background, education, family up-bringing, or religion. Also, it’s one of a very few Industries that actually grows and explodes during a down economy.
With that being said, simply JOINING a network marketing company is only the FIRST STEP on your path to success. Obviously, to achieve your goals you need to get the right TRAINING and back it up with ACTION and PERSISTENCE.
But you also have to be aware of a few mistakes that most network marketers make… that they may not even be aware they’re making.
In this blog post, I want to cover 3 of those network marketing mistakes and how to solve them:
MISTAKE #1: Most Network Marketers Promote Their Company, Product And Comp Plan FIRST – Whether you’re marketing online or offline, there is a universal rule you need to understand: People buy from and join other people that they like and trust. You can have the greatest opportunity on the planet but if people don’t like and trust you, you’ll have a hard time building your business. Simply promoting your company and products does absolutely NOTHING for building trust with prospects. Also, promoting your company FIRST doesn’t separate you from the THOUSANDS of reps in your company who are promoting the same product and comp plan.
SOLUTION: Brand Yourself Instead Of Your Company – By building YOU, INC. and establishing YOURSELF as a expert, you build trust and confidence in your prospects that you are someone who can help them achieve their goals. In other words, you give them a reason to partner with you. Everyone wants to partner with a LEADER and by branding yourself as one, you’ll become a people magnet.
MISTAKE #2: Most Network Marketers Use Their Company Replicated Website – This doesn’t separate yourself from the THOUSANDS of other reps in your company that are using the SAME exact site. Plus, 99% of the time the website is simply giving out basic information about your company. There’s really no effective online presentation on it that people can see that will close them into the business.
SOLUTION: Create A Personal Website Or Blog – This is an extension of SOLUTION #1 because having your own personal website or blog separates you from everyone else and helps brand YOU. Sending prospects to a company replicated website doesn’t really create a “connection” with your prospects. Keep in mind, people don’t join businesses, they join other people they like and trust. Because you can add your story, post pics and upload videos to your personal website or blog, your prospects can “connect” with you better than they can through a replicated site.
MISTAKE #3: Most Network Marketers Are Using And Duplicating Outdated Techniques – Being in the industry for almost 15 years, I’ve used a lot of the old-school methods of building a network marketing business. To this day, I STILL teach and promote EFFECTIVE offline techniques that have worked, and continue to work for us in building an organization. With that being said, I also believe that some of the old-school network marketing techniques are outdated and ineffective… and at the very least, NOT duplicatable.
SOLUTION: Besides Using EFFECTIVE Offline Techniques, You Should Utilize And Leverage The Internet To Build Your Business – By doing this, you can position yourself in front of a TARGETED audience who are ALREADY open to, or looking for, a network marketing opportunity. How refreshing would it be to have a conversation with someone who’s ALREADY open to the idea of making money from home or getting involved in a network marketing opportunity, as opposed to walking up to a stranger at the mall and pitching them on an opportunity… before they even implied an interest that they were open for one? Also, the internet also gives you the opportunity to build autopilot cashflow systems (ex. affiliate marketing) so you can generate income to offset some of your expenses while building your business. In other words, incorporating funded proposals and sales funnels can position you to profit from prospects that say NO to your business by offering them tools and systems they can use to build whatever it is they’re building at the time. On any given month, I’ll rake in $5,000 to $6,000 in affiliate commissions from people who have absolutely no interest in my primary network marketing business. Pretty cool, huh?
In my opinion, network marketing is THE best industry to be in if you’re goal is to design the lifestyle and quality of life you and your family want… while having the potential to make unlimited income and creating long-term residual income.
Just make sure you’re giving yourself the best chance of succeeding by branding yourself, standing out from the crowd and leveraging effective techniques to build your business.
To Your Success,
P.S. When I first started marketing online, I learned how to drive traffic and create funnels from My Lead System Pro. You can use it too to build WHATEVER it is you’re building online.