A Simple Technique That Will Allow You To Build Your Network Marketing Business Even If You Don’t Know A Single Person
As a network marketer, I’ve used every technique in the book to prospect and sponsor new people into my business over the years. I’ve used offline techniques that work well and I’ve used online techniques that work well.
Of course, there are advantages and disadvantages to every prospecting technique, but for the most part, they all work well if you invest enough time and energy into them. With that said, I’ve had many people tell me that they sincerely want to build a network marketing business but they just don’t have a large network of contacts, or a large email list.
In addition to that, they were intimidated by technology, so they were reluctant to get into online marketing. In this post, I’ll go over a simple technique that I’ve used in the past to build my network marketing business that does not require you to get online, and works even if you don’t have a large warm market of friends and family.
With that said, I want to emphasize that this technique should be applied ONLY if you don’t have a warm market, or you don’t have anyone on your email list.
It doesn’t make sense to work this technique if you have an existing data base of contacts, or an existing list of warm market contact that you’re willing to call.
Keep in mind, that this technique can be used to sponsor new people into your business. But, your “real” goal is to work this technique just so you can get into a new warm market.
Why? Because building your business in your, or someone else’s, warm market is 100X easier and 100X more effective than if you tried to build your entire organization in an absolutely cold market.
What is this simple technique you can use to sponsor new people even if you don’t know anyone, and you don’t want to leverage online marketing strategies?
It’s called “Business Card Prospecting”. Simply put, it’s the art of collecting business cards through out the course of your day, so you have people to talk to and invite to an online or offline presentation.
First of all, let’s talk about where you can get business cards. There are endless places to find business cards. You can walk into local businesses and grab business cards that they’ll usually have at the front desk. You can simply ask people you run into if they have a business card they can give you. Heck, you can even grab business cards out of the fish bowl at your local diner or restaurant that people throw business cards into. The key is to identify a goal of how many business cards you want to pick up daily.
For example, if you’re building your business on a part-time basis, you might want to set a goal to pick up 3-5 business cards daily. If you’re building your business full-time, you might want to pick up 20 business cards daily. Whatever your goal is, stick to it and be consistent. That is a major key. Most people will try this a day or two. You have to do it for at least 90 days, or as soon as you can get into someone’s warm market so you can taproot and find solid reps.
Once you’ve started to pick up business cards, here’s is a sample of what you can say when you call them:
“Hi, (name). I got your name and number from your business card. Did I catch you at a bad time? The reason I’m calling you is because I’m expanding a new business in the area and I’m purposely calling business-minded people like yourself. Are you the type of person that keeps your business options open?”
If they say YES: “Great! I know you’re very busy, and you may or may not be interested, but I also know that both of our businesses are built on referrals and sitting down together could be profitable for both of us. What day this week can we meet for 20 minutes over a cup of coffee – Thursday or Friday?” (Always use two choices that you’re available for)
If they say WHAT IS IT?: “I’m in charge of expansion for my company, (company name) which is based in (city, state) and we’re expanding in (your city, state). We’re basically looking for some quality people in (their field) who’d be open to making some part-time income, or even a career change if the money was right. Do you keep your options open?”
If they say NO: “OK, no problem. But can you do me a favor? I’d like to give you my name and number if you’re options open up later, or at the very least you might bump into someone that might be open to making an extra $1,000-$2,000 a month part-time. Hopefully, you can give them my contact info.”
They key is to not get emotionally attached to whatever their response is. Your goal is to simply run through as many business cards as you can until you sponsor a handful of people that will introduce you to their warm market, and now you’re off to the races. In other words, it’s nothing more than a numbers game. If you can go through the numbers and not take any rejection personal, you can find some good people with this method.
I want to emphasize that you shouldn’t want to do this for an extended period of time. Have a goal to do it for 90 days so you can find 8-10 people who are willing to introduce you to their warm market. Ideally, you shouldn’t have to do “Business Card Prospecting” more than once in your career.
In closing, this technique works. It’s not a substitute for working in a warm market or building a highly responsive email list. But even if you don’t have an existing warm market and you’re intimidated by the internet, you can still build a business if you really wanted to.
Of course, for me personally… I’d rather work in my, or someone else’s, warm cushy market and build a highly responsive email list.