3 Reasons Why You Should Consider Local Search Marketing To Advertise Your Business

If you had to describe in one word how the internet has changed everything, it would be CONNECTION! Businesses and personal relationships have changed due to the internet’s ability to instantly connect people through e-mail, websites and social networking sites like Facebook, MySpace and Twitter.  These connections have also changed the way the world communicates, gathers and sends information, and markets it’s products and services.

However, these connections have created a problem for small businesses in their local markets.  Why? Because many small business are trying to compete in the marketplace using outdated forms of advertising.  They spend an enormous amount of money every month on ineffective advertising methods.

Consider this:

– Small business owners are spending money on print advertising in newspapers and the Yellow Pages…  while more and more consumers are getting their news online!
– Small business owners are spending money on direct mail and flyers… while most people are sick and tired of junk mail and throw away mailers before they even read them!
– Small business owners are spending small fortunes advertising on TV… while DVR devices and TiVO are allowing people to skip advertisements and commercials!
– And the list goes on and on…

So, what’s the answer? Local Search Marketing online may be the answer for most business owners.  Advertising, and professional branding, on the internet is becoming the premiere form of advertising for business owners.  Here are some very interesting statistics that every business owner needs to be aware of:

– 97% of people with internet access will research products and services online before they purchase.
– 80% of people that search DON’T go beyond the FIRST page.
– 55% of local searches are done with an intent to BUY.
– Of all local searches, 60% of those result in a purchase.

With all that said, here are 3 reasons why you should consider Local Search Marketing to advertise your business:

1.  Your Potential Customers Are Online
– As I mentioned above, consumers are on the internet.  We live in an era where people “Google” something whenever they want to get information on something.  Without a web presence, you won’t be able to capture all these potential customers that are surfing the web.

2.  Positions You In Front Of Your Target Market – Typically, when people “Google” something, they have an intent to buy or purchase a specific product or service.  How valuable is it to you (the business owner) to have first page placement on the search engines so when these ready-to-buy customers are looking for your product or service, they find you?  Think about it… You are positioned directly in front of people that are ALREADY looking for (and most times, ready to purchase) your product or service.

3.  You’re Losing Customers
– If a potential customer is searching for your product and they do a broad Google search for a keyword that relates to your product, who do you think they will find if you’re not on the first page of the search results.  That’s right: Your competitors!  And because your competitors were found on the first page, your potential customers (who probably would have done business with you had they found you) are all flowing to your competition.  Ouch!

If your business doesn’t have an online presence, you need to get one fast.  But having a web presence is not enough.  You have to be able to be found so that consumers know you exist.

Interested in getting FREE information on how Local Search Marketing can work for you? Click here for your FREE report!

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